Revenue enhancement strategies. Last in a series examining revenue growth strategies in a difficult health care market.

M ore than a year ago we began a scries of articles for Health Progress aimed at helping hospitals M\>S health systems focus Oil revenue expansion. Over the past year we have been encouraged by teed back and observations from the field; there appears to be an increasing balance now between grow tli efforts md cost containment .m\\ reduction initiatives. The dilemma facing some organizations is how to return to revenue growth; for others, it is how to turn revenue enhancement into a major organizational focus. Previous articles in this series examined revenue enhancement opportunities by key categories and described how these opportunities could be capitalized on. This final article presents a practical framework for beginning or accelerat ing the revenue enhancement process. This framework has been employed successfully, with minor variations, in dozens of health care organizations. If revenue growth is high on your organization's agenda, this framework should assist in improving the process.